Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Twenty four SoDA member agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
As the “Emerging Technology & Trends” editor I was tasked with working with the contributors and agencies to craft the technology portion of the outlook. It was truly a unique opportunity to help craft a message of where technology is taking the industry. In addition to section editor I wrote articles including “Next Generation Mobile Applications”.
For Adobe Max 2010 I participated in a collaborative presentation with SoDA agencies: B-Reel, Effective UI and IQ Interactive. Representing different types of creative advertising agencies our discussion centered around how we all promote innovation and inspiration in the work we create.
Presentation focused on how promoting a high level of collaboration between creatives and technologist enables your company to stay on the cutting edge and continuously deliver campaigns that drive results.
